About me.

I'm a design system leader and player-coach. I'm an optimistic collaborator. I enjoy building systems and tools that help designers and engineers work better and faster.

I have a long history building digital products and tools. I started out as a unicorn designer/developer, and, over the years, have embraced the UX discipline. When design systems arose to drive more structure and consistency in digital products, I was immediately hooked.

I consider my time on the Walmart design team my masters degree in design systems. The chance to work on systems at massive scale was both challenging and exciting. I love working with smart, talented people, and I thrive on positive, optimistic collaboration. I lead with empathy, and by example.

Greg walking on the beach with tiny man
Enjoying the Oregon coast

I earned a degree in journalism from SDSU. Soon after, I studied fine art, illustration, and graphic design at the Laguna College of Art and Design in Laguna Beach, CA. I've been in the PNW for about a decade, and I think it's just about the best place I could find. Outside of work, I enjoy spending time with my family, biking, hiking, camping and traveling.